PITCH DOCUMENT | EVENT BRANDING | ILLUSTRATION
The highlight of the Johannesburg jazz community's calendar is the annual Joy of Jazz festival. Previous artists have included Gregory Porter, Dianne Reeves, Hugh Masekela and Gerald Albright.
The festival is extremely well-attended and as such, the sponsoring bank hosts a hospitality area for special guests for the duration of the festival – giving them a space to relax and refresh between shows.
The brief was to create an event identity around the name “Soul Kitchen” that playfully connects the “soul” of the music, the wonderfully comforting “soul-food” and the heart of the event in supporting the arts and the communities that helped it grow in South Africa. Having moved from its historic roots in Johannesburg Central Business District to the more cosmopolitan Sandton area, the festival now adds a social responsibility aspect - for each meal served at the festival another is given to a hunger project within the CBD.
Deliverables included the pitch deck for 24 Carrots – the event company charged with rolling the event out. Branded décor items for the hospitality area from menus and special packaging design through to illustration for the various set pieces that formed part of the décor.
Photographs | 24 Carrots Events
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