STAFF CAMPAIGN | POSTER DESIGN
Danone’s corporate values give clear guidelines as to what is expected of employees in the workplace.
For this we created an internal campaign called Second Nature. This referred to the values as traits that become natural to "Danoners" through everyday implementation. We suggested a "Five a day" strategy - asking employees to use the values five times a day and giving examples for each.
The style and concept were also chosen to fit into the heart of Danone's offering: Nutritious products that support health and vitality made in large part from natural ingredients. The posters here are examples from the full campaign.