The nostalgia of 90s Post-Modernism, Wingdings and word art brought into the age of cryptocurrency and NFTs.
The start of the internet is now so long past that it’s remembered with nostalgia by millennials and curiosity by the generations that missed it. And really, it was the beginnings crypto too - this entirely new way to look at finance through the digital eyes of 2021 has it’s roots in the days of dial-up. So while we shy away from the usual crypto tropes, the world of home-design in MS Word opens up fresh and unmistakeable symbols of tech.
The result is out-of-category branding that elevates geekdom to cult status and shows the understanding that what the mainstream sees as bad taste, is considered high-art by the fringe.