For the first time the Naked Heart Foundation "Fabulous Fund Fair" moves across the Atlantic to New York City for a unique Halloween edition, this time in partnership with amfAR, with contemporary art icon Jeff Koons as Creative Director.

Hosts Natalie Vodianova and Karlie Kloss partied the night away with guests including Ellie Goulding, Naomi Campbell, Paris Hilton and Brooklyn Beckham to sets by New York native Nas and Charlie XCX, with the night raising more then $1 million for the two charities.

The nostalgia of 90s Post-Modernism, Wingdings and word art brought into the age of cryptocurrency and NFTs.

The start of the internet is now so long past that it’s remembered with nostalgia by millennials and curiosity by the generations that missed it. And really, it was the beginnings crypto too - this entirely new way to look at finance through the digital eyes of 2021 has it’s roots in the days of dial-up. So while we shy away from the usual crypto tropes, the world of home-design in MS Word opens up fresh and unmistakeable symbols of tech.

The result is out-of-category branding that elevates geekdom to cult status and shows the understanding that what the mainstream sees as bad taste, is considered high-art by the fringe.

PITCH DOCUMENT | EVENT BRANDING | ILLUSTRATION

The highlight of the Johannesburg jazz community's calendar is the annual Joy of Jazz festival. Previous artists have included Gregory Porter, Dianne Reeves, Hugh Masekela and Gerald Albright. 

The festival is extremely well-attended and as such, the sponsoring bank hosts a hospitality area for special guests for the duration of the festival – giving them a space to relax and refresh between shows. 

The brief was to create an event identity around the name “Soul Kitchen” that playfully connects the “soul” of the music, the wonderfully comforting “soul-food” and the heart of the event in supporting the arts and the communities that helped it grow in South Africa. Having moved from its historic roots in Johannesburg Central Business District to the more cosmopolitan Sandton area, the festival now adds a social responsibility aspect - for each meal served at the festival another is given to a hunger project within the CBD.

Deliverables included the pitch deck for 24 Carrots – the event company charged with rolling the event out. Branded décor items for the hospitality area from menus and special packaging design through to illustration for the various set pieces that formed part of the décor.

Photographs | 24 Carrots Events
ww.24carrots.co.za

IDENTITY | BRANDING | COPYWRITING

24 Carrots is known for its fun and irreverent event style. Though their clients are the who's-who of the corporate world, 24 Carrots often chooses to wow CEOs and directors with glamping and gourmet grilled cheese, rather than black ties and steak. They've become famous - and much loved - for their fun-loving approach and absolute passion for events. And more than anything - this company loves a pun!
 

Their identity is the ongoing love-story between the company and its events. A mismatched pastiche style – part vintage, part retro, part graffiti and carrots – represents their anything-goes attitude.

Case study coming soon

EVENT IDENTITY | DIGITAL COMMUNICATIONS

Logo, look and feel and email communications for a small VIP event. Guests were invited to an intimate dinner with jazz-great, Gregory Porter, ahead of his performance at the Joy of Jazz festival in Johannesburg.

Case study coming soon

EVENT IDENTITY | BRANDING | GIFTING

Every year ABSA Barclay’s identifies 100 young African leaders to join their network. The new recruits, aged 20-32, first connect at a five-day summit. Here they teach and inspire each other and learn from inspirational leaders who guide the delegates in leadership development and start-up methodology. We were briefed to create an identity, graphic elements, gifting and themed decor elements for the conference and final gala dinner. The look was required to be both youthful and professional and reference the 2016 theme - “Shaping the Future Now”. 
 

STAFF CAMPAIGN | POSTER DESIGN

Danone’s corporate values give clear guidelines as to what is expected of employees in the workplace.

For this we created an internal campaign called Second Nature. This referred to the values as traits that become natural to "Danoners" through everyday implementation. We suggested a "Five a day" strategy - asking employees to use the values five times a day and giving examples for each.

The style and concept were also chosen to fit into the heart of Danone's offering: Nutritious products that support health and vitality made in large part from natural ingredients. The posters here are examples from the full campaign.